Ben Sherman is famous for its gingham shirts, and had created a collection that played with that concept in a variety of ways.

I was asked to create a package for the collection, including a graphic identity, internal labelling, a title and accompanying POS to promote the collection.

I created 3 different coloured tags and strings to enhance the idea of colour associated with the shirt range.

I reduced the gingham to its basic parts to create the visual identity for the range.