A complementary collection titled BRITISH WARDROBE STAPLES, was to be launched together with the ‘Plectrum by Ben Sherman’ range.
This range was a collection of easier wardrobe basics. I wanted to create a visual package that could sit with Plectrum, but look identifiably different. I used a raw card, retained the button in the form of a white deboss , and added a debossed union jack to reinforce the British element.
Leather patches and internal labels were also created.