NBA x NEW ERA. A holistic, vibrant, multichannel campaign capturing the excitement of the start of the basketball season. Featuring US athletes Donovan Mitchell, Jayson Tatum and D’Angelo Russell wearing the exclusive New Era caps.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
“I wanted a campaign to reflect the color, vibrancy and movement associated with the NBA’s annual seasonal kick off ( tip-off! ), reflected across multi-channel digital media.”
